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How We Merged Outbrain’s and Teads’ Clouds Without Starting a Holy War

Two companies merged. So did their clouds — and their cultures. One company grew up cloud-native: spot instances, managed-everything, move fast and trust the provider. The other spent a decade running its own Data Centers — reserved capacity, predictability, and a deep suspicion of anyone's markup. Then the orgs became one company, and suddenly there was a single cloud bill. On my desk. This is the story of how eng, organisations, systems, culture and tech stack (and tech debt) collapse into a single decision. How a commercial selection process can be warped and skewed in different angles and how the winner is not necessarily the cheapest. A war story about leverage, trust, and the investment in abstraction — told from the seat where the contract, the architecture, and the politics all land at once.

Speakers

Shahar Barak
Shahar Barak

Teads, Senior Director, Cloud Economics